Dong A Thanh Hoa FC - Line Collective®

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LINE COLLECTIVE

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Brand Identity Jersey Design Communication Design

Dong A Thanh Hoa FC is one of the most storied football clubs in Thanh Hoa and a proud symbol of the Lam Son spirit and the people of Thanh Hoa. As the club entered a new stage of development, it needed a brand identity that could better reflect its stature, ambition, and modern vision.

The rebranding journey was therefore built on honoring its heritage while shaping a bolder, clearer, and more aspirational identity, one that could resonate more strongly with younger fans and gradually strengthen the club’s presence within the international football landscape.

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BUILT ON THE HEROIC SPIRIT OF THE CITY. DESIGNED FOR THE FUTURE.

This rebrand started by clarifying the club’s foundation: inheriting the Lam Sơn spirit, honoring Thanh Hoa’s legacy, and translating it into a modern, modular matchday system. From that direction, the line “Glory in Grit: Lam Son Never Kneels” became the project’s anchor, expressing a culture built on pride, discipline, and refusal to back down.