Dong A Thanh Hoa FC is one of the most storied football clubs of Thanh Hoa province - Vietnam, embodying the proud Lam Son spirit and the pride of its people. However, the previous brand identity no longer reflected the stature, ambition, and modern language the club needed to step into a new era.

The challenge was how to reposition the brand-honoring its heritage while asserting a bold identity capable of connecting with younger generations of fans and the international football community.