Lumiere - Brand structure - Line Collective®

LINE COLLECTIVE

PLAYGROUND

LINE COLLECTIVE

Project Included

Branding Development Brand Identity Brand Property System

In a market where greenery is often reduced to imagery, true integration demands discipline across architecture, narrative, and identity. We partnered with Lumière to refine its master brand positioning and identity system - clarifying its role as a residence shaped by biophilic principles, architectural coherence, and international sensibility. From strategic repositioning to visual system refinement, the engagement focused on strengthening clarity, elevating restraint, and aligning every touchpoint under one cohesive living standard.

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Lumière builds its visual language system based on the fusion of natural elements and Biophilic philosophy. The graphic system is refined from four core components: Shape, Surface, Light, and Movement of Nature.