Be The Sky I Sơn Tùng MTP x MB Bank

“Be The Sky” is a groundbreaking collaborative project featuring Vietnamese pop icon Sơn Tùng M-TP, celebrating individuality, ambition, and artistic freedom. The project merges music, technology, and design to create a multi-dimensional brand experience that resonates with the spirit of a new generation. Through the production of a visually striking Music Video and the design of an immersive UX/UI system, we crafted a digital ecosystem that reflects the bold, visionary essence of both the artist and the campaign. The identity captures a sense of elevation — inviting users to dream big, break limits, and be the sky.