Techcombank - Masterbrand Evolution

Techcombank recognized for its strong commitment to innovation, customer-centricity, and sustainable growth. The brand identity captures the essence of a forward-thinking financial institution that empowers individuals and businesses to achieve more. Through the development of a comprehensive Brand Guideline, the project aimed to unify Techcombank’s visual and strategic expression across all touchpoints. The result is a cohesive and modern identity system that reflects the bank’s values of trust, transformation, and excellence — reinforcing its position as a trailblazer in Vietnam’s dynamic banking landscape.

Agency: Dentsu Redder - Design Studio: Line Collective