"Tết Cool nào, sao phải nóng" is a vibrant Tet campaign created for Sprite, featuring rising Vietnamese artist Mono. Embracing the playful spirit of Gen Z and the refreshing attitude of Sprite, the campaign delivers a bold message: stay cool, even when the heat of Tết is on. Through dynamic visuals, high-energy storytelling, and a charismatic performance by Mono, the project blends music, youth culture, and seasonal celebration into one cohesive experience. From concept to execution, the campaign brings Sprite’s brand personality to life — fresh, confident, and unapologetically cool — turning traditional Tết moments into opportunities to chill, connect, and express yourself.